In 2024 we unveiled Zalando’s new brand positioning and visual identity with an AW campaign centred around the universal question (the one you ask yourself every morning) 'What Do I Wear?' and its various answers rooted in style, playfulness and confidence. With a flair for storytelling and surprising cameos, we shoot our spots in the middle of a very busy and utterly stylish city metro to the beats of Bomfunk MC's.
Directed by renowned music video artist Aube Perrie, the campaign features a series of 6 films set in the city metro – a place where all humanity converges. A 30" that went on TV and a bunch of very funny and snappy 15-second social films that further gives life to our campaign.
Accompanying the films we also shoot a series of OOH and social assets with amazing photographer: Sophie Jones that you might have seen all around Europe at some point.
“What do I wear" - a question we all ask ourselves that links us. Same question, different answers. Some of us are extroverts, some are introverts. We are expressing ourselves with what we wear. When what you choose to wear aligns with your curiosities, aims, identity, desires, aesthetics, you feel confident and calm in your dealing with others and facing the world. Just as an actor’s imagination can be fed by a costume - your clothing choices can inspire you to imagine what you can be…”
- Willem Dafoe
On this project, I worked as an Art Director (Stills focus) with my creative partner: Ana Cle, alongside Creative Leads: Anyaa Dev, Ane Santiago Quintas and CCO Susan Hoffman.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Susan Hoffman
Creative Leads: Anyaa Dev + Ane Santiago Quintas
Creative Team: Ana Cle + Morgane Lambert
TV Producer: Tom Dean
Associate Producer: Salma Daoud
Art Buyer: Mimi Gray @darklight__world
Stills Producer: Fiona Lamont
Accounts: Stephanie Loucas, Indira Morton, Agathe Derrstroff, Angelina Joy
Sound: Mark Hellaby @750mph
VFX: Selected Works
Grade: Hannibal Lang + Sam Gilling @BaconX
WK Ams
Director: Aube Perrie
Editor: Gwen Ghelid
DOP: Christopher Ripley
1st AD: Louis Barron
Production: Designer Louise Mekylla
Stylist: Elena Mottola and Terrylos Palluto, Shaoul Avital
Producer: Joseph J. Goldman
Production Company: Pulse Films
EP: Jamie Walker Laura C. Clayton
Service company: Solent Film
Photographer: Sophie Jones
Makeup: Athena Paginton
Hair: Amidat Giwa
Set: Samuel Overs
Prod: Charlotte Beardow, India Lee @Kintzing
In 2024 we unveiled Zalando’s new brand positioning and visual identity with an AW ’24 campaign centred around the universal question (the one you ask yourself every morning) 'What Do I Wear?' and its various answers rooted in style, playfulness and confidence. With a flair for storytelling and surprising cameos, we shoot our spots in the middle of a very busy and utterly stylish city metro to the beats of Bomfunk MC's.
Directed by renowned music video artist Aube Perrie, the campaign features a series of 6 films set in the city metro – a place where all humanity converges. A 30" that went on TV and a bunch of very funny and snappy 15-second social films that further gives life to our campaign.
Accompanying the films we also shoot a series of OOH and social assets with amazing photographer: Sophie Jones that you might have seen all around Europe at some point.
“What do I wear" - a question we all ask ourselves that links us. Same question, different answers. Some of us are extroverts, some are introverts. We are expressing ourselves with what we wear. When what you choose to wear aligns with your curiosities, aims, identity, desires, aesthetics, you feel confident and calm in your dealing with others and facing the world. Just as an actor’s imagination can be fed by a costume - your clothing choices can inspire you to imagine what you can be…”
- Willem Dafoe
On this project, I worked as an Art Director (Stills focus) with my creative partner: Ana Cle, alongside Creative Leads: Anyaa Dev, Ane Santiago Quintas and CCO Susan Hoffman.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Susan Hoffman
Creative Leads: Anyaa Dev + Ane Santiago Quintas
Creative Team: Ana Cle + Morgane Lambert
TV Producer: Tom Dean
Associate Producer: Salma Daoud
Art Buyer: Mimi Gray @darklight__world
Stills Producer: Fiona Lamont
Accounts: Stephanie Loucas, Indira Morton, Agathe Derrstroff, Angelina Joy
Sound: Mark Hellaby @750mph
VFX: Selected Works
Grade: Hannibal Lang + Sam Gilling @BaconX
WK Ams
Director: Aube Perrie
Editor: Gwen Ghelid
DOP: Christopher Ripley
1st AD: Louis Barron
Production: Designer Louise Mekylla
Stylist: Elena Mottola and Terrylos Palluto, Shaoul Avital
Producer: Joseph J. Goldman
Production Company: Pulse Films
EP: Jamie Walker Laura C. Clayton
Service company: Solent Film
Photographer: Sophie Jones
Makeup: Athena Paginton
Hair: Amidat Giwa
Set: Samuel Overs
Prod: Charlotte Beardow, India Lee @Kintzing
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Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578
—
Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578