Polaroid - Music - Morgane Lambert

In 2023 Polaroid launched a range of colourful music speakers. The problem: Polaroid is respected in the photography scene, but how do we make them an authentic music entity?

Our solution: Polaroid products have always felt like they were designed to fit into the human experience, not the other way around. For inanimate objects, they have taken on a bunch of seriously human qualities. They're tactile, analog, and warm. Built with intention, to be held, heard and loved. Technology that feels human.

Photographed by Aisha Zeijpvelp, my partner Ana Fesser and I conceptualised visuals that would enhance each of the speaker's unique selling points.

Old school dial for a new era.

Sound like sunshine in a speaker.

Touch my heart.

Long live radio.

Dare to Pair.

Wear Music.

On this project, I worked as an Art Director with my creative partner: Ana Fesser, alongside Creative Lead: Alvaro Sotomayor, Producer: Judd Caraway, Bernard Lijte, Director & Editor: Ana Fesser, DOP: Karlton Seydi and Photographer: Aisha Zeijpvelp

Full Credits:
Agency: The Kennedys Amsterdam
Creative Director: Alvaro Sotomayor
Creative Team: Ana Fesser + Morgane Lambert
Producer: Judd Caraway, Bernard Lijte

The Kennedys AMS

Director/Editor: Ana Fesser
DOP: Karlton Seydi
Photography: Aisha Zeijpveld
Set Art Director: Lieke Janssen
Executive Producer: Dwight Groot @vigics
Producer: Michelle van Huisstede
1st AD: Abdi Films
Gaffer: Christian van Marle
Studio: Studio Skoon
Make up: Kira Kroegman
Digitech (photo): Thomas Born
Light Assistant (photo): Tim Posthumus Meyjes
Colorgrade: Theo Cook @loupeandco
Set assistent (photo): Laura van Mosselveld
Music: Paul Much @Wave_studios_amsterdam