Prior to the Paris Olympic Games of 2024, Nike launched their campaign Winning Isn't For Everyone celebrating Olympians who never give up. As part of the campaign, W+K Amsterdam singled in on athletes whose relentless pursuit of victory truly never stops. Cindy Ngamba – the first refugee to win an Olympic medal, and Kimia Alizadeh – a 2x medal-winning fighter who changed her nationality to continue her sport. These films showcase what fuels these incredible individuals whose determination and pursuit of gold really has no limits.
Directed by Al Lewis with photography from Bas Van Est, my creative partner Ana Fesser and I created social assets to get to know those two wonderful athletes more with high-energy and snappy interviews tailored for social media.
On this project, I worked as an Art Director and Designer with my creative partner: Ana Fesser, alongside Creative Leads: Craig T. Williams, Director: Al Lewis, DOP & Editor: Mario, Photographer: Bas Van Est, Editor: Francesca, Producer: Saltanat Khalid and Account: Isaac.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Craig T. Williams
Creative Lead: Ane Santiago Quintas
Creative Team: Ana Fesser + Morgane Lambert
Producer: Joanna Roman
Accounts: Mariia Shatikhina
WK Ams
Editor: Hiro Ikematsu
Hand Illustration & Animation: Magda Cicchitti
Music: Alitou Music
Grade: Maruf Khan @TheMill
Thanks to Morgan Ruby for the first creative direction.
Prior to the Paris Olympic Games of 2024, Nike launched their campaign Winning Isn't For Everyone celebrating Olympians who never give up. As part of the campaign, W+K Amsterdam singled in on athletes whose relentless pursuit of victory truly never stops. Cindy Ngamba – the first refugee to win an Olympic medal, and Kimia Alizadeh – a 2x medal-winning fighter who changed her nationality to continue her sport. These films showcase what fuels these incredible individuals whose determination and pursuit of gold really has no limits.
On this project, I worked as an Art Director and Designer with my creative partner: Ana Fesser, alongside Creative Leads: Craig T. Williams, Director: Al Lewis, DOP & Editor: Mario, Photographer: Bas Van Est, Editor: Francesca, Producer: Saltanat Khalid and Account: Isaac.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Craig T. Williams
Creative Lead: Ane Santiago Quintas
Creative Team: Ana Fesser + Morgane Lambert
Producer: Joanna Roman
Accounts: Mariia Shatikhina
WK Ams
Editor: Hiro Ikematsu
Hand Illustration & Animation: Magda Cicchitti
Music: Alitou Music
Grade: Maruf Khan @TheMill
Thanks to Morgan Ruby for the first creative direction.
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Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578
—
Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578