Prior to the Paris Olympic Games of 2024, Nike launched their campaign Winning Isn't For Everyone celebrating Olympians who never give up. As part of the campaign, W+K Amsterdam singled in on athletes whose relentless pursuit of victory truly never stops. Cindy Ngamba – the first refugee to win an Olympic medal, and Kimia Alizadeh – a 2x medal-winning fighter who changed her nationality to continue her sport. These films showcase what fuels these incredible individuals whose determination and pursuit of gold really has no limits.

W+K Ams Winning Isn't For Everyone Campaign

Directed by Al Lewis and with photography by Bas Van Est, my creative partner Ana Fesser and I developed high-energy social media assets featuring dynamic and quick-paced interviews designed to give audiences a deeper look into the lives of these two incredible athletes.

On this project, I worked as an Art Director with my creative partner: Ana Fesser, alongside Creative Lead: Craig T. Williams, Director: Al Lewis, DOP & Editor: Mario Karner, Photographer: Bas Van Est, Editor: Francesca Giunta, Producer: Saltanat Ibraeva, Khalid El Khouani and Account: Isaac Chukwumah.