Klabu, Fondation PSG and the Bangladeshi NGO Friendship joined forces to launch a sports club in Cox’s Bazar in Bangladesh, the world’s largest refugee camp.
For International Children’s Day they released a new jersey. Designed with input from the children to represent and unite the players in and around the camp, it features the classic KLABU pattern in a cream and blue colorway, and three crests alongside one another – each representing the Cox’s Bazar Spirit, PSG & KLABU’s, bringing the three worlds together.
We helped them create the campaign, shot by @magnifiercreatives in Bangladesh, featuring PSG athletes, the young athletes of Cox’s Bazar and the larger sports community, inviting everyone to join the team by getting their own jersey and letting their play shine.
The hope is to get as many people involved as possible, raising awareness about the refugee crisis and funds to continue to build infrastructure to support refugees through sports.
On this project, I worked as an Art Director and Designer with my creative partner: Ana Fesser, alongside Creative Leads: Ane Santiago Quintas, Craig T. Williams, Editor: Hiro Ikematsu, Producer: Joanna Roman and Account: Mariia Shatikhina.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Craig T. Williams
Creative Lead: Ane Santiago Quintas
Creative Team: Ana Fesser + Morgane Lambert
Producer: Joanna Roman
Accounts: Mariia Shatikhina
WK Ams
Editor: Hiro Ikematsu
Hand Illustration & Animation: Magda Cicchitti
Music: Alitou Music
Grade: Maruf Khan @TheMill
Thanks to Morgan Ruby for the first creative direction.
Klabu, Fondation PSG and the Bangladeshi NGO Friendship joined forces to launch a sports club in Cox’s Bazar in Bangladesh, the world’s largest refugee camp.
For International Children’s Day they released a new jersey. Designed with input from the children to represent and unite the players in and around the camp, it features the classic KLABU pattern in a cream and blue colorway, and three crests alongside one another – each representing the Cox’s Bazar Spirit, PSG & KLABU’s, bringing the three worlds together.
We helped them create the campaign, shot by @magnifiercreatives in Bangladesh, featuring PSG athletes, the young athletes of Cox’s Bazar and the larger sports community, inviting everyone to join the team by getting their own jersey and letting their play shine.
The hope is to get as many people involved as possible, raising awareness about the refugee crisis and funds to continue to build infrastructure to support refugees through sports.
On this project, I worked as an Art Director and Designer with my creative partner: Ana Fesser, alongside Creative Leads: Ane Santiago Quintas, Craig T. Williams, Editor: Hiro Ikematsu, Producer: Joanna Roman and Account: Mariia Shatikhina.
Full Credits:
Agency: Wieden + Kennedy AMS
Creative Director: Craig T. Williams
Creative Lead: Ane Santiago Quintas
Creative Team: Ana Fesser + Morgane Lambert
Producer: Joanna Roman
Accounts: Mariia Shatikhina
WK Ams
Editor: Hiro Ikematsu
Hand Illustration & Animation: Magda Cicchitti
Music: Alitou Music
Grade: Maruf Khan @TheMill
Thanks to Morgan Ruby for the first creative direction.
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Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578
—
Copyright © 2022 Morgane Lambert All rights reserved
KVK — 71043578