Hamppy is a joyful hemp-based underwear brand from Amsterdam. Their mission is to make the world a healthier and happier place by creating sustainable, fashionable, and comfortable underwear.

concept

I was asked to design their visual identity including logo, color palette, typography, and a set of icons. Following the idea behind the name (a combination between 'happy' + 'hemp'), we decided to go with a simple yet colorful identity. Hamppy is a brand for happy people who wants to make the world a better place. We wanted to come across as approachable and joyful because being sustainable can also be fun!