Alma Talks #2 - Morgane Lambert

In 2023 Polaroid launched a range of colourful music speakers. The problem: Polaroid is respected in the photography scene, but how do we make them an authentic music entity?

Our solution: Polaroid products have always felt like they were designed to fit into the human experience, not the other way around. For inanimate objects, they have taken on a bunch of seriously human qualities. They're tactile, analog, and warm. Built with intention, to be held, heard and loved. Technology that feels human.

Old school dial for a new era.

Sound like sunshine in a speaker.

Touch my heart.

Long live radio.

Dare to Pair.

Wear Music.

On this project, I worked as an Art Director with my creative partner: Ana Fesser, alongside Creative Lead: Alvaro Sotomayor, Producer: Judd Caraway, Bernard Lijte, Director & Editor: Ana Fesser, DOP: Karlton Seydi and Photographer: Aisha Zeijpvelp

Full Credits:
Agency: The Kennedys Amsterdam
Creative Director: Alvaro Sotomayor
Creative Team: Ana Fesser + Morgane Lambert
Producer: Judd Caraway, Bernard Lijte

The Kennedys AMS

Director/Editor: Ana Fesser
DOP: Karlton Seydi
Photography: Aisha Zeijpveld
Set Art Director: Lieke Janssen
Executive Producer: Dwight Groot @vigics
Producer: Michelle van Huisstede
1st AD: Abdi Films
Gaffer: Christian van Marle
Studio: Studio Skoon
Make up: Kira Kroegman
Digitech (photo): Thomas Born
Light Assistant (photo): Tim Posthumus Meyjes
Colorgrade: Theo Cook @loupeandco
Set assistent (photo): Laura van Mosselveld
Music: Paul Much @Wave_studios_amsterdam