AlmaTalks is an emerging series of inspiring events aiming to foster discussion and collaboration within the local community of foodie enthusiasts, restaurateurs and all professionals from the hospitality industry. The aim is all about pushing the boundaries—in food, service, atmosphere, and storytelling—while exploring how their work shapes the way people see and experience food in a bigger cultural and ecological context.

I was approached by Matěj Prokop to design the campaign for the second edition of Alma Talks: Zero waste and creativity in the kitchen.

The visual concept behind the campaign illustration centers on the versatility of a single ingredient. The image presents a deconstructed product—like an apple—showing its various components and how each part, from the skin to the seeds to the flesh, can be used in different ways.

This concept was selected but I am still quite fond of all the explorations that went into this project. 

On this project, I worked as a Designer and Illustrator. This project was commissioned by Matěj Prokop from Alma Prague.