These days because of smartphones, everything is instantaneous and digital. We send less and fewer letters and everything moves (too) fast. YAS ! your analogic souvenir, is a portative printer that prints your memories, conversations, and thoughts on paper via your smartphone.
The concept was to bring the analog to the digital by using internet codes, such as memes, juicy colors and online aesthetic. Our goal was to make the design attractive for the generation Z to give them the impulse of thinking beyond their screen. For this, we study what was trendy nowadays on Tumblr and Instagram. Being millennials, it didn't hit too far from home, allowing us to have fun and be playful with our ideas.
We design an experience where our target group could customize their messages as much as possible with different fonts sizes, colors and custom-made emojis. Where they can share it on social media and promote the product on snapchat with an original YAS filter.
Keeping in mind gen Z behavior on social media we also design notebooks, allowing them to collect their favorites messages.
Credits:School Project: Visual identityDate: February 2017Group with: Claire Hovine Role: Half brain for concept, branding & photographyFull brain for message template (incl. emojis), user manual & notebooks