The Water Wake-Up Call is a campaign powered by Simavi to raise awareness about the water crisis.

Water Crisis should be an important topic in climate debates. Water stress is increasing and women and girls wear most of the burden in countries where water is a luxury as they are the ones who has to fetch water. Gender inequality increases. Awareness is vital. People need to be aware of their use of water and how privileged they are.

How do we support women and girls who live without drinking water for their family? How do we champion them and support them in taking localised action?

We need to SHARE RESPONSIBILITY to secure the future of water.

Concept

All you need is one drop to start a movement. One drop alone can not do much... But have 60.000 drops and you have enough for a wave. It’s the power in the numbers. It’s urgent, let’s talk about it! 

Together we can make a change. We have all the power in our hands. Behind this campaign are humans, women and girls who need to be championed and given the resources they need to tackle those issues. We need to trust in their resilience and knowledge and be vocal about it.