Café Theater Festival is a festival that takes place every year around march for a couple of days, where upcoming theater artists perform their plays in cafés all around the city (Utrecht, Zwolle & Tilburg).
CTF story is one of love and passion for the theater scene. A theater festival where the audience is part of the main cast, where everyone is welcome to perform or enjoy. It promotes the sincere connection between makers and the public. A platform where the public can lift the artist. It is about their shared stories, how do they meet in the middle, on public grounds (cafés) so that it is accessible to many. How can they influence each other? Break the 4th wall. No borders. It is a festival that works endlessly to boost the next generation of theater-makers, to make them known and successful. A festival that makes you feel good, welcomed, warm, as an artist and as an audience.
Credit image: Theater Stap i.s.m Ruby Kieft - Kopi Susu - Café Theater Festival 2020 - Rikkert Wijrdeman
As CTF acts like a booster for newcomers in the theater scene, it is the perfect place to see the next big names. Going to CTF is your last chance to be the one who will discover them first. Together with the head of marketing Jim Driesen, we developed the campaign of 2020 based on this concept: Alleen hier, alleen nu (only here, only now). The photoshoot for the campaign represents this idea of getting too big for the box. Our models (Serióós Collectief) had to poses, bends, adapts themselves to invisible shapes. Square, landscape, portrait … we would have all the options in order to create a consistent and strong campaign online and offline.
Credit image: De Transmissie - Madam Dubok - Café Theater Festival 2020 - Maarten de Leeuw
ROLE: ConceptArt DirectionDesign
Client: Café Theater Festival2020collaboration with:Marketing director Jim Driessen Marketing assistant Iris van KorvenCampaign photography: Jan Willem GroenCampaign models: Meis & Jasmin from Serióós Collectief