Amsterdam South-East is buzzing with positive energy. From young entrepreneurs who are here to make a positive change, advocating for a healthy lifestyle, multicultural cuisine, sustainable projects to a real sense of community. South-East brings all the colours in your ears, your plate and your heart. To reconnect with the neighborhood we introduce A Three Story Dinner, a package including local ingredients to prepare your own 3 course dinner with instructions and nutritional tips! This package is paired with five audio stories of local heroes of Amsterdam South-East.
Stories shape us. Tell a story thousands of times and it becomes tradition, culture. Through stories we can dream, we can escape. In those uncertain times, stories can create hope and joy. What do recipes and podcasts have in common? The transmission of knowledge. From mouth to ear. Some recipes are passed down from generation to generation. A story has a beginning and an end. But everything in between? It is never a straight line. The wave is also a visualization of sound which is the center part of the concept: Recipes & Podcasts.
Next to the recipes booklet, each podcast story is illustrated and printed on a postcard. (at the back there is a QR code that links to the audio) Each bag will have a set of 4 cards as extra gifts. Something to keep and to remember.In the future, the idea will be to collaborate with different artists from Zuidoost to illustrate the stories.
ROLE: Concept development (in collaboration with HOBU, Juiciety, Yemayá and Vinger)DesignIllustration
CLIENT: Gementee Amsterdam, HOBU2020COLLABORATION WITH:Cheryl Simson (Juiciety) and Sharon Breidel / Ong-A-Kwie (Yemayá)Jesse Jorg (HOBU) and Sara Mattens (Vinger)Food photography: Naima KissaneDesserts: Esje CakesInterviews, voiceover and edit: Jesper Buursink and Dija KabbaBeats: Mitchell van Ommeren
